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Digital marketing and advertising explained

Digital properties (sites and mobile apps) are always in need of quality traffic. There are various ways to generate traffic to your digital assets. Here in this post we will explain how digital marketing and advertising works.

AFFILIATE PROGRAMS

Affiliate programs offer financial incentives for affiliates who provide traffic to their digital properties and eventually generate sales.

Affiliates will have access to in-depth statistics, banners in various dimensions, landings pages, free downloadable content and video clips (trailers) to be able to promote sites on their online digital assets to monetize their valuable traffic.

Affiliates can choose from various programs like:

PPL – PAY-PER-LEAD
The affiliate is paid for every new lead he/she generates. The payout is mostly based on where the lead is located (GEO). A lead is determined by creating an account and submitting their email address or phone number.

PPS – PAY-PER-SIGNUP
The affiliate is paid for every new confirmed member who joins and pays for subscription or is doing later its first purchase. Also here the signup is determined on where the member is located (GEO).

REVENUE SHARE
The affiliate receives a percentage from all the purchases their referred members do online. In general this program has a lifetime span as long their members spend money.

COMBOS
The affiliate receives an initial payout for each new referred member plus a percentage from all the online purchases. Also here the composition from a combo can be determined by the location where a member is located (GEO).

ADVERTISING

Advertising platforms are an advanced market place for publishers and advertisers who are looking to monetize their traffic assets or are looking for new traffic resources to feed their online properties.

Advertisers can start CPM (cost per thousand impressions) or CPC (cost per click) campaigns and target and segment their campaigns on GEOs (countries, regions and/or languages), browser types, devices (mobile, tablet and/or desktop).

Publishers can monetize their banner spots on their online assets which are offered to advertisers within the market place.

CPA PLATFORMS

What exactly is a Cost-Per-Action Network? Basically a CPA network is a network that focuses mainly on Cost-Per-Action or Cost-Per-Acquisition advertising.

It’s a type of Affiliate Marketing, but often focuses on leads over sales, but not exclusively. It’s a little complex, but its a great way to generate a lot of leads or sales really fast.

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