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18+ online entertainment industry

Compared with traditional media the Internet provides fast, easy-to-use and anonymous access to desired pornographic content in every kind of niche on your computer, tablet or mobile phone.

For example the live 18+ webcam industry generates approximately 2-3 billion USD dollars profits worldwide and is expected to grow to 20 billion USD by 2020.

This results in huge numbers of users who are visiting daily 18+ sites to find what they are looking for.

In the past the 18+ online industry was the biggest innovator but is at the moment just adapting innovations from the mainstream Internet industry.

Here in this educational post we will try to explain how the 18+ online entertainment industry is structured. You will get a good insight of the types of sites and their business models.

VIDEO SUBSCRIPTION SITES

These are subscription sites where members are required to register and pay a daily, monthly or annual subscription fee to get unlimited access to library of high quality photo and video content.

These subscription sites update their content libraries weekly with new episodes to retain and grow their customer base.

Members are mostly re-billed per month, quarter or year on their credit card.

Subscription sites in general get their traffic by uploading trailer video clips on porn tube sites, promoted through an affiliate program and/or having active advertising campaigns on advertising networks.

Video subscription sites work with production companies or have it all in house who continuously produce new photo and video content for different media channels.

AFFILIATE PROGRAMS

Most of the online 18+ product sites are promoted through an affiliate program where affiliates are compensated for each new lead or sales their referred members generate.

  • PPL (pay-per-lead)
  • PPS (pay-per-signup, mostly a new paying member)
  • Revenue share (% from what a referred member spend on-site)
  • Combo (combination of PPL/PPS with revenue share)

Affiliates will have access to in-depth statistics, banners in various dimensions, free downloadable content and video clips (trailers) to be able to promote sites on their online digital assets to monetize their valuable traffic.

PORN TUBE SITES

The porn tube model changed the online 18+ online entertainment landscape and had a big impact by forcing online 18+ companies to adapt or die. Why should consumers pay for porn when if its offered on porn tube sites for free.

Porn tube sites offers their members the ability to upload pirated video clips on their sites without any moderation.

Now-a-days there is moderation and online 18+ companies are able to upload their trailer video content themselves on their own channel pages published on porn tube sites.

By uploading their content on porn tube sites they eventually generate traffic to their own product sites.

Porn tube sites make money by publishing advertising (banners, text links) and promoting content/channels on their site as an affiliate.

However with the current Adblock features and visitors refuse to see online advertising most of the porn tube sites experience a decrease in advertising revenues.

LIVE CAM SITES

Live cam sites gain popularity fast mostly because its all real-time content and its available to access from a computer, tablet or mobile phone.

Visitors and consumers are able to interact live with girls, guys and couples from all over the world to enjoy their naughty live performances.

There are two common business models for live cam sites; premium and freemium

PREMIUM
On Premium live cam sites members can register for free and interact with video chat with the online models. Private video chat sessions are pay-per-minute where the member is being charged for each minute connected with the models chat room.

FREEMIUM
Freemium live cam sites are gaining popularity by offering their models a “tip and tip goal” feature. Each time the model receives a tip from one of her members she will do the related action in her public chat room.

This results in a lot of action and entertainment value for the connected members who are all engaged to send more tips to the performer.

Models broadcasting on freemium live cam sites in general use interactive tele-dildonic devices (toys used by models that start to vibrate once a tip has received) to offer their fans and members entertainment value.

DATING SITES

Dating sites are extremely popular and offers their members features to match and connect with others. Members usually pay a monthly fee to get listed and to using matching services based on their provided criteria.

ADVERTISING PLATFORMS

An advertising platform is an advanced market place for publishers and advertisers who are looking to monetize their traffic assets or are looking for new traffic resources to feed their online properties.

Advertisers can start CPM (cost per thousand impressions) or CPC (cost per click) campaigns and target and segment their campaigns on GEOs (countries, regions and/or languages), browser types, devices (mobile, tablet and/or desktop).

Publishers can monetize their banner spots on their online assets which are offered to advertisers within the market place.

CPA PLATFORMS

What exactly is a Cost-Per-Action Network? Basically a CPA network is a network that focuses mainly on Cost-Per-Action or Cost-Per-Acquisition advertising.

It’s a type of Affiliate Marketing, but often focuses on leads over sales, but not exclusively. It’s a little complex, but its a great way to generate a lot of leads or sales really fast.

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